How To Create The Perfect Digital Marketing Strategy For Your Business
We recommend you use a data-driven approach, review your current digital marketing effectiveness, and plan to improve from there. Digital marketing platforms are powerful resources for businesses attempting to be present across a multitude of online channels, and ensuring this presence is driving value (and sales!). With the ability to track granular data like media exposures, sales, and geolocation, you can derive actionable insights that can inform decisions and guide marketing efforts in the future. Gartner also notes that in the context of modern business , digital marketing platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple marketing functions across various needs. Digital Marketing Strategy Example 2: Asos: User Firmographic — Firmographic segmentation occurs in the business-to-busine...